This article investigates how television advertising of mobile phones engages culturally relevant roles of mothers to attract women as technology consumers.
| Asset Type: | Publications |
| Collection: | Other Philippine Publications |
| Subject: | Ideologies of Mothering, Technology, Philippine Advertisement, Women as Technology Consumers |
| Authors: | Cheryll Ruth Soriano Sun Sun Lim Milagros Rivera-Sanchez |
| Publisher: | International Communication Association |
| Publication Date: | 2014 |
