The effect of charismatic leaders on followers’ memory, error detection, persuasion and prosocial behavior: A cognitive science approach

Adopting a cognitive and follower‐centric approach to charismatic leadership, we hypothesized that followers show lower levels of cognitive effort, reflected in superficial processing of factually correct information when listening to and viewing a charismatic leader. Participants recognized fewer messages in the charismatic compared to the neutral leader conditions. Exploratory analyses provided mixed results for an interaction effect of leader charisma and sex on detecting and remembering false information. Our studies offer first insights into the cognitive outcomes of the charismatic signaling process.

Asset Type:Publications
Collection:Other Philippine Publications
Subject:Charisma, Leadership, Followership, Information processing, Cognitive effort
Author:Lara H. Engelbert, Michiel van Elk, Michal Kandrik, Jan Theeuwes, Mark van Vugt
Publisher:Elsevier
Publication Date:2022


Skip to content
Share via
Copy link