“Play” : An advocacy video on the Republic Act 11930 or “Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child Sexual Abuse or Exploitation Materials (CSAEM)

The DDB Group Philippines and the Philippine Commission on Women (PCW) have partnered to create a powerful public service announcement (PSA) that confronts the devastating issue of child abuse in the Philippines. This hard-hitting film sheds light on the plight of countless Filipino children, with the chilling statistic that 1 in 100 endures abuse.

Inspired by true stories, the PSA delves into the harrowing experiences of children who have suffered at the hands of their abusers. The raw emotion and stark reality of their stories are captured through powerful storytelling and passionate filmmaking. This film aims to not only leave viewers stunned, but deeply moved and compelled to take action.