The effect of charismatic leaders on followers’ memory, error detection, persuasion and prosocial behavior: A cognitive science approach
Adopting a cognitive and follower‐centric approach to charismatic leadership, we hypothesized that followers show lower levels of cognitive effort, reflected in superficial processing of factually correct information when listening to and viewing a charismatic leader. Participants recognized fewer messages in the charismatic compared to the neutral leader conditions. Exploratory analyses provided mixed results for an …