The Virgin Mary with a Mobile Phone: Ideologies of Mothering and Technology Consumption in Philippine Television Advertisements
This article investigates how television advertising of mobile phones engages culturally relevant roles of mothers to attract women as technology consumers. Asset Type: Publications Collection: Other Philippine Publications Subject: Ideologies of Mothering, Technology, Philippine Advertisement, Women as Technology Consumers Authors: Cheryll Ruth SorianoSun Sun LimMilagros Rivera-Sanchez Publisher: International Communication Association Publication Date: 2014