Case Study

The Virgin Mary with a Mobile Phone: Ideologies of Mothering and Technology Consumption in Philippine Television Advertisements

This article investigates how television advertising of mobile phones engages culturally relevant roles of mothers to attract women as technology consumers. Asset Type: Publications Collection: Other Philippine Publications Subject: Ideologies of Mothering, Technology, Philippine Advertisement, Women as Technology Consumers Authors: Cheryll Ruth SorianoSun Sun LimMilagros Rivera-Sanchez Publisher: International Communication Association Publication Date: 2014

The GREAT Women Project: Addressing Gender and Enterprise Challenges of the Bamboo Craft Industry in Leyte. Utilization of Gender-Responsive Value Chain Analysis Findings

This case study discusses the development of bamboo craft enterprises in Tanauan, Leyte. It highlights the division of labor between women and men as well as the challenges faced by microentrepreneurs in bamboo craft making. Asset Type: Publications Collection: Philippine Commission on Women Subject: GREAT Women Project, Women Empowerment, Bamboo Craft Industry Author: GREAT Women …

The GREAT Women Project: Addressing Gender and Enterprise Challenges of the Bamboo Craft Industry in Leyte. Utilization of Gender-Responsive Value Chain Analysis Findings Read More »

The Enabling Environment for Women’s Economic Empowerment: Featuring Results of the GREAT Women Project from 2007-2013

This publication contains the impact of the GREAT Women Project on Gender-Responsive Governance at the National Level. Asset Type: Publications Collection: Philippine Commission on Women Subject: GREAT Women Project, Women’s Empowerment, Enabling Environment Author: GREAT Women Project Management Office Publisher: Philippine Commission on Women Publication Date: 2013

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