![](https://library.pcw.gov.ph/wp-content/uploads/2021/05/Filipiniana-The-Virgin-Mary-with-a-Mobile-Phone-Ideologies-of-Mothering-and-Technology-Consumption-in-Philippine-Television-Advertisements-2014.png)
This article investigates how television advertising of mobile phones engages culturally relevant roles of mothers to attract women as technology consumers.
Asset Type: | Publications |
Collection: | Other Philippine Publications |
Subject: | Ideologies of Mothering, Technology, Philippine Advertisement, Women as Technology Consumers |
Authors: | Cheryll Ruth Soriano Sun Sun Lim Milagros Rivera-Sanchez |
Publisher: | International Communication Association |
Publication Date: | 2014 |